We create strategies that deliver targeted messages to individuals in their preferred media. Microtargeting is used to great effect by today’s cutting edge political and marketing campaigns.

Using proprietary analytical models, we identify and message at the individual level via direct mail, phones, canvassing, email, text messaging, social media and narrowcasting techniques.

We use the statistical intelligence of an algorithmic model to identify persuadable people and deliver a tailored message designed for maximum influence.

Beyond the blunt instrument of broadcast media, datamining, micro-targeting and customized messaging reaches likely prospects to transform their passive interest into active participation.

These cutting-edge techniques are effective in grassroots, issue advocacy, public relations, lobbying and political campaigns – and they will deliver real results for alternative energy industries.

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